今年、来年と新卒薬剤師が登場しないことから、薬剤師確保に苦労されている調剤薬局が多いのではないでしょうか？「うちは給与がそんなに出せないから」「有名ではないから」などと尻込みしている経営者の声を聞くことがあります。企業規模の大きさや給与などを重視する学生諸君もいることはいますが、多くは『企業の魅力』で選んでいるのです。企業の魅力とは何でしょう？一言で表現すれば特徴ある企業、他に置き換えられない特色のある企業です。
「この薬局なら薬剤師として成長できる」「患者さんに奉仕できる喜びを感じる」―と思って頂ける企業です。そのためには企業理念で「どのような存在を目指す企業なのか」を明確にしておく必要があります。「企業理念ならうちにもある」という経営者は多いと思いますが、単なるスローガンにとどまっている例が多いように思います。企業理念を達成するために、経営者から一般社員まで理解し、日々の業務につながっていなければお題目にすぎません。企業理念、すなわち価値観が一致する人材は必ず見つかるはずです。
「この薬局なら薬剤師として成長できる」「患者さんに奉仕できる喜びを感じる」―と思って頂ける企業です。そのためには企業理念で「どのような存在を目指す企業なのか」を明確にしておく必要があります。「企業理念ならうちにもある」という経営者は多いと思いますが、単なるスローガンにとどまっている例が多いように思います。企業理念を達成するために、経営者から一般社員まで理解し、日々の業務につながっていなければお題目にすぎません。企業理念、すなわち価値観が一致する人材は必ず見つかるはずです。
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医薬ジャーナリスト 藤田道男（ふじた みちお） 医薬ジャーナリスト、保険薬局マーケティング研究会幹事 中央大学法学部卒。㈱じほう編集局入社後、取材記者として薬剤師職能、薬局経営、ドラッグストア、行政、病院薬局、製薬企業などを担当。 |
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